How Bamford uses a Woocommerce online configurator to sell extraordinary custom watch

Watches are a necessary accessory for both men and women. From classic timepieces to contemporary styles, everyone can find “the watch” that suits them. They can even go further and have a custom watch.
Bamford Watch Department is one of the first companies to specialize in the full personalization of luxury watches. It was created in 2004, by George Bamford. He loved cars and watches from a very young age. He started his watch company because he realized there was a lack of personalization.
In the search of exclusivity and individuality, the Bamford watch has progressively grown from Rolex, Mark II Speedmasters and Zenith customizations to official collaborations with Zenith, and Mr Porter, and they have also provided their own brand to the watch market.

The shift

George Bamford narrates how he questioned other watch brands, all in the quest of giving a personal touch to his brand.
“How many of these watch brands have been asked by clients, “I want it in that green, can I have it in this, or that?” and they’ve always been told, “no”. Now they’re not being told “no” any more.”
Bamford made it his business to give the customer exactly what he wants. That is how the Woocommerce Product Configurator came in handy.

Creating the ideal online watch configurator

Bamford knew exactly what he needed for his business. Statistics have shown that people prefer having a personalized shopping experience because it makes them feel unique. In a world of mass production of products, he wanted to stand out by making customization the first choice for his customers. Bamford Watch found Woocommerce Product Configurator as the perfect plugin to accomplish that mission.
Below is a view of how Bamford uses our watch configurator to satisfy his clients.

The final customization

Bamford builds unique watches using our Woocommerce Product Configurator which gives you additional features to make selling flexible for you.
In this case, Bamford used 3 features provided by the Woocommerce Product Configurator plugin for his configuration as mentioned below:

1. Allowing customers to save designs: When your customers build their product they may want to save their personalized products for future usage. You have the possibility to allow the user to save their designs in the front end and return to finish up or view later. This feature is available on the settings page.

1. Adding Custom text : a custom text add-on is available. It allows the shop manager to setup a custom text field that the customer can use to add a custom text with a custom color and font to the preview area.

1. Custom style: As a shop manager you can customize the background of your configuration with the help of the Woocommerce Product Configurator support team.

All these possibilities exist to enable you as a shop manager give your product a high value.
Below is a table that shows you the cost of the Woocommerce Product Configurator.
Woocommerce Product Configurator has a free and a premium version. As shown in the table below:

The free version gives you access to the basic features of the plugin, and every product that can be personalized can work with the product configurator.
You can also create as many configurations you want in your shop – no limits! Isn’t that awesome?
You can do more with the premium version of the Woocommerce Product Configurator, like creating conditional rules, which allows you to automatically show or hide some options or components based on the customer’s current selection, or the possibility to allow the selection of multiple options within the same component. You can also create linked products, which allows you to link existing WooCommerce products to an option in your configuration, in order to trigger everything related to the linked products once the order is made.
In case you want to change the position of your configurator, it is possible to display it on another page of your choice.

You also have the ability to hide or show the “add to cart” button on your configurator’s page. These and much more is possible with the premium version of the plugin.


You can install the free version and try it. Check out this tutorial on how to install the Woocommerce Product Configurator (if you are having difficulties in the process).
No matter the type of product you sell in your Woocommerce WordPress shop, our online product designer is able to give you a tailor made solution.
You can also check other products that were customized with Woocommerce Product Configurator in our list of case studies or watch a video of how it works.
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