Are you looking to boost customer loyalty and drive more sales on your online store? Consider implementing WooCommerce member discounts. WooCommerce member discounts are a powerful tool for e-commerce businesses. These exclusive offers can incentivize customers to become registered members, enhancing their shopping experience.

With WooCommerce, you can create various types of WooCommerce member discounts to suit your specific business needs. Whether you want to offer percentage-based discounts, fixed amount discounts, or even free shipping as a benefit for registered members, WooCommerce provides flexibility and customization options. You can also set up tiered discounts, product-specific discounts, or generate unique coupon codes for members to access special WooCommerce member discounts.

One key advantage of WooCommerce member discounts is their ability to foster customer loyalty. When customers feel valued and appreciated through personalized offers, they are more likely to return to your store for future purchases. These loyal members can become brand advocates, promoting your store to others.

Furthermore, WooCommerce member discounts allow you to collect valuable customer data. By analyzing member preferences and purchase history, you can make informed decisions about product offerings, pricing, and marketing strategies. This data-driven approach can lead to increased sales and profitability.

WooCommerce member discounts are a valuable addition to any e-commerce strategy. Whether you’re looking to enhance customer loyalty, increase sales, or gain valuable customer insights, implementing WooCommerce member discounts can help you achieve these goals. Explore the various options available in WooCommerce and start offering exclusive member discounts today to elevate your online store’s success.

For humans, being part of an association, a movement, a club or a party has almost always been a big deal. Whether it’s a religious sect, a motor business association or even a university graduation set, belonging to groups seems to flesh out a person’s pedigree.

Some groups are formed naturally, while others are initiated by individuals for specific purposes. WooCommerce member discounts are usually based on groups of people that are initiated by store owners, to drive sales.

Types of Groups

An example of naturally-formed groups is the religious one of belonging to a religion e.g. Christianity, Islam, Buddha, etc. Most members of such groups are born into them by parents that are already members. Another example of initiated groups is, football fan clubs e.g. Arsenal fans club.


Regardless of group type, there are certain criterias that can determine who can join a group, as well as rules, that determine the dos and don’ts of the group.
Most groups usually have a list of benefits that every member enjoys, and most times this list is presented when they are seeking new members.

Membership Groups

Membership groups are not limited to the physical world alone. It is now commonplace to find all kinds of membership groups online, and business owners with online stores are not left out of the equation.

As a store owner, you can also create membership groups that your customers can opt to belong to, so as to enjoy certain benefits. WooCommerce is not left out: the concept of WooCommerce Member Discounts exists.

WooCommerce offers various ways to implement WooCommerce member discounts to suit different business needs and strategies. Here are some types of WooCommerce member discounts you can set up:

  1. Percentage-Based Discounts: Offer a percentage discount (e.g., 10%, 20%) on specific products or entire orders for registered members.
  2. Fixed Amount Discounts: Provide a fixed dollar amount discount (e.g., $5, $10) for members on their purchases.
  3. Tiered Discounts: Create different discount tiers based on membership levels or purchase history. For example, offer a 5% discount for regular members and a 10% discount for premium members.
  4. Product-Specific Discounts: Apply discounts to specific products or product categories exclusively for members. This can encourage purchases in certain areas of your store.
  5. Free Shipping: Offer free shipping as a benefit for registered members, either site-wide or for specific products.
  6. Buy One, Get One (BOGO) Discounts: Provide a “buy one, get one” or “buy one, get one at a discount” offer exclusively for members.
  7. Coupon Codes: Generate unique coupon codes for members to use during checkout, giving them access to special discounts.
  8. First-Time Purchase Discounts: Encourage new customers to become registered members by offering a one-time discount on their first purchase after signing up.
  9. Loyalty Points: Implement a loyalty program where members earn points for every purchase, which they can redeem for discounts on future orders.
  10. Birthday Discounts: Send automatic birthday discounts or special offers to members on their birthdays as a token of appreciation.
  11. Subscription Discounts: Offer discounted prices on subscription products or services for members who commit to regular purchases.
  12. Minimum Purchase Discounts: Set a minimum order amount for members to qualify for a discount, encouraging larger purchases.
  13. Membership Fee Discounts: If you have a premium or subscription-based membership model, offer discounts on membership fees for loyal customers.
  14. Quantity-Based Discounts: Provide discounts based on the quantity of items purchased. For example, buy 3 items, get 1 free.
  15. Limited-Time Promotions: Create time-limited member-only promotions, such as flash sales or early access to discounts before they’re made available to the general public.
  16. Referral Discounts: Reward members who refer new customers with discounts or credits on their next purchase.
  17. Dynamic Pricing: Use dynamic pricing plugins to adjust product prices in real-time based on factors like user roles, purchase history, or cart contents.
  18. Role-Based Discounts: Assign specific user roles to members, such as “Gold Member” or “VIP,” and offer role-specific discounts.
  19. Restrictive Discounts: Apply restrictions to who can access discounts, such as only allowing discounts for members who meet specific criteria (e.g., spending a certain amount).

WooCommerce member discounts grant exclusive discounts to members of the membership groups you have set up when they buy certain products from your WooCommerce store. It can be implemented using various plugins, one of which is the Conditional Discounts for WooCommerce plugin.

Introduction: The Conditional Discounts for WooCommerce plugin

The Conditional Discounts for WooCommerce plugin is like a Swiss army knife for discounts. It allows you to implement different types of discounts for your customers on your WordPress online store. Whether the discounts you want your users to enjoy are limited by date and time, or to specific WooCommerce products, the Conditional Discounts for WooCommerce plugin has all it takes to set up an easy-to-implement discount for your store.

woocommerce member discounts

Types of Membership Discounts

There are three ways to achieve membership discounts using the Conditional Discounts for WooCommerce plugin. Apart from using the Groups plugin to achieve membership groups, there are two more ways to implement this notion:

  1. Via Newsletter membership: this entails setting up discounts in your eCommerce store for members of your newsletter mailing lists. The three newsletter plugins that are supported are MailChimp, SendinBlue, and Newsletterplugin. Here is a handy article on how to set that up using the Conditional Discounts for WooCommerce plugin.
  2. Via Affiliate membership: this entails setting up discounts in your eCommerce store for members of your affiliates lists (here is how). The plugin supported for this is the AffiliateWP plugin.
  3. Via Groups membership: this entails setting up discounts for members of groups that you have created in your eCommerce store using the WordPress Groups plugin.

WordPress Groups Integration

The Conditional Discounts for WooCommerce plugin is integrated with the popular WordPress Groups plugin, which allows the store owner to create membership groups that can be used to grant certain privileges and access to certain aspects on the site.

A simple example is setting up a Woocommerce member discount that gives members of the “Sporties” group 5% off the price of products in the “Ski season” category between January and February 2023.

To create this WooCommerce membership discount using the Conditional Discounts for WooCommerce plugin we can follow these steps:

  1. Determine the discount you want to set up. For the purpose of this exercise, we will use the example stated above.
  2. Create your Membership group(s) if you have not done it. These will be the groups that will benefit from the discounts you are about to set up. In this example, that would be the “Sporties” group.Example of created group
  3. Go to Menu > Discounts > Product lists and create your product lists if you have not done so already. Product lists allow you to lump WooCommerce products together in a set, that you want to refer to within a discount later on. We created the “Ski Season” product list, that contains WooCommerce products in the “Ski season” category.Created Group example
  4. Go to Menu > Discounts > New Discount and do the following:
    • Name for the discount – we added “Sporties group”.
    • Add a date to the “start date” field – we added January 2019 00:00 hours.
    • Put a value in the “end date” field – we added February 2020 23:59 hours.
    • Add the rule: “If Customer belongs to specified groups”.
    • Select the “Sporties” group in the third rule field.
    • Select the action: “Percentage off product price”.
    • Add the figure “5” to the field: Percentage/Fixed amount”.
    • Select the product list “Ski Season” in the “Products List” field.
    • Publish your discount.
wad 36 membership

Another example of WooCommerce Member Discounts

Another example that portrays how to create WooCommerce member discounts using the Conditional Discounts for WooCommerce plugin is illustrated below:

Description: You sell water bottles to corporations, retailers, and individuals, in different shapes, colors, and sizes. Black Friday is almost here and you want to reward your loyal customers that have been making repeat orders on your website within the past six months at least.

So you decide to set up a discount for members of “Loyalists” membership group, that will run for a whole month (e.g. April) that runs before and after Black Friday, that gives repeat customers that have bought at least $500 worth of goods from your site, 15% discount on their next order(s) of Black squeeze bottles.

Discount: IF Customer belongs to specified groups IN “Loyalists” AND

IF Total spent in shop (previously) IS MORE THAN OR EQUAL TO 500 AND

IF Order Products IN “Black Squeeze” Product List

Action: Percentage off product price

Percentage/Fixed Amount: 15

Product List: “Black Squeeze”

Steps to implement the WooCommerce Member Discount example

  1. Determine the discount you want to set up. For the purpose of this exercise, we will use the example stated above.
  2. Create your Membership group(s) if you have not already. These will be the groups that will benefit from the discounts you are about to set up. In this example, that would be the “Loyalists” group.
wad 37 membership

 

  1. If you want to limit the discounts to specific products, go to Menu > Discounts > Product lists and create your product lists if you have not done so already. Product lists allow you to lump WooCommerce products together in a set, that you want to refer to within a discount later on. We created the “Black Squeeze” product list, which contains WooCommerce products with “Black Squeeze” tag.
  2. Go to Menu > Discounts > New Discount and do the following:
    • Type a name for the discount – we added “Loyalists members”.
    • Add dates to the “start date” and “end date” field – we added November 01, 2019 00:00 hours for starting, and November 30, 2019, 23:59 hours for ending.
    • Click the “Rules” button and add the first rule: “If Customer belongs to specified groups”.
    • Select the “Loyalists” group in the third rule field.
    • Add the second rule: “If Total spent in shop is MORE THAN 500”.
    • Add the third rule: “If Ordered products in ” [select “Black Squeeze” product list from the drop-down field.
    • Select the action: “Percentage off product price”.
    • Add the figure “15” to the field: Percentage/Fixed amount”.
    • Select the product list “Black Squeeze” in the “Products List” field.
    • Publish your discount.
wad 38 membership
wad 39 membership

That’s all it takes to create membership discounts using the Conditional Discounts for WooCommerce plugin.

Wrap it up

In conclusion, implementing WooCommerce member discounts can be a strategic move for e-commerce businesses. It allows for personalized and targeted promotions, fostering customer loyalty and satisfaction. By leveraging WooCommerce’s flexible plugins and features, businesses can create and manage WooCommerce member discounts effectively, whether it’s through membership plugins, coupon codes, or custom pricing.

It’s essential to analyze customer data, segment the audience, and determine the most suitable discount structures to maximize revenue while providing added value to loyal customers. Ultimately, WooCommerce member discounts can contribute to increased sales, higher customer retention rates, and a thriving online store.

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