Almost every business runs an e-commerce store on the internet these days. Having an e-commerce store helps to increase reach for any small business, beyond the immediate community, state, and even country.
This also means that the stakes go higher – whatever industry your business is in, your online store elevates you to the level of global competition. You now have to look for ways and means to attract and keep clients from straying to other businesses. Asides ensuring that your customer service is excellent, you can do this by offering discounts and sales to potential buyers.
Discount plugins to the rescue
I don’t want to save money, give me the product at full price – said no one ever. No one misses the opportunity to retain some money spent, so businesses are constantly using this method of attracting and keeping clients. It gets tiresome and confusing after a while, especially if you are not using a tool to handle it efficiently. That’s where discount plugins come in.
Discount plugins help you to manage discounts and apply them sitewide, so you do not have to do it manually, product by product. They come in all “shapes and sizes”, with different attributes and features. We have found that, for the WordPress sites that run WooCommerce, the best two plugins you can choose to implement discounts are the WooCommerce Dynamic Pricing and Discounts plugin, and the Conditional Discounts for WooCommerce plugin. We have also done the ultimate comparison between the WooCommerce Dynamic Pricing and Discounts plugin alternative and the plugin itself, to make selection easier for you.
Feature |
WooCommerce Dynamic Pricing and Discounts plugin |
Conditional Discounts for WooCommerce plugin |
General |
||
| Product price discounts | Yes | Yes |
| Cart discounts | Yes | Yes |
| Ease of installation | 5/5 | 5/5 |
| Ease of setup | 4/5 | 4/5 |
| Discount display in frontend | Yes | Yes |
| Tiered pricing discount | Yes | Yes |
| Apply discounts as a percentage | Yes | Yes |
| Apply discounts as a fixed amount | Yes | Yes |
| Allow administrator to determine the application of Coupons to the cart | Yes | No |
Ability to |
||
| Target specific products (one or more at a time) | Yes | Yes |
| Limit discount to a specific time duration | Yes | Yes |
| Combine discounts | Yes | Yes |
BOGOF |
||
| Buy one get the same product free | Yes | Yes |
| Buy one get product from a group, free | Yes | Yes |
| Buy one, get same at a discounted price | Yes | Yes |
| Buy one, get product from a group at a discounted price | Yes | Yes |
Discount based on: |
||
| Woocommerce discount based on customer review on a specific product | No | Yes |
| Woocommerce discount based on customer review on any of a group of products | No | Yes |
| Woocommerce discount based on specific customer | Yes | Yes |
| Woocommerce discount based on customer role | Yes | Yes |
| Woocommerce discount based on customer’s previous orders | Yes | Yes |
| Woocommerce discount based on customer’s previously ordered product(s) | Yes | Yes |
| Woocommerce discount based on customer’s previously ordered products count | Yes | Yes |
| Woocommerce discount based on customer’s total amount previously spent in the shop | Yes | Yes |
| Woocommerce discount based on current order subtotal | Yes | Yes |
| Woocommerce discount based on the quantity in steps | Yes | Yes |
| Woocommerce discount based on the quantity in intervals | No | Yes |
| Woocommerce discount based on customer’s email Domain | No | Yes |
| Woocommerce discount based on the Affiliation plugin (AffiliateWP) | No | Yes |
| Woocommerce discount based on location and shipping Fees (shipping state, country) | Yes | Yes |
| Woocommerce discount based on location (billing state) | No | Yes |
| Woocommerce discount based on the selected payment gateway | Yes | Yes |
| Woocommerce discount based on shop currency | No | Yes |
| Woocommerce discount based on MailChimp list subscription | No | Yes |
| Woocommerce discount based on Sendinblue subscription (using the Sendinblue plugin) | No | Yes |
| Woocommerce discount based on Newsletter subscription (using Newsletter plugin) | No | Yes |
| Woocommerce discount based on being part of specific Groups (using the Groups plugin) | No | Yes |
| Woocommerce discount based on specific products ordered for the first time | Yes | Yes |
| Woocommerce discount based on specific products ordered for the ‘nth’ time | Yes | Yes |
| Woocommerce discount based on specific product variations | Yes | Yes |
The discount features have been aggregated into subsections, for easy discussion.
General Features
First, we have the General section, which shows the WooCommerce Dynamic Pricing and Discounts and the Conditional Discounts for WooCommerce plugins are easy to install and they work with WooCommerce e-commerce plugin. Both the WooCommerce Dynamic Pricing and Discounts and the Conditional Discounts for WooCommerce plugins are relatively easy to set up, depending on how complex the discounts you need to put in place are. Both of them allow you to choose if you want to display the discounts at the front end or not.
The difference is that the Conditional Discounts for WooCommerce plugin does not work with coupons, as it offers you the ability to disable them in its settings. The WooCommerce Dynamic Pricing and Discounts plugin, on the other hand, allows you to factor coupons in the overall discounts you set up.
Abilities and BOGOF
The Abilities section lists the primary types of discount one would want to achieve with either the WooCommerce Dynamic Pricing and Discounts plugin or the Conditional Discounts for WooCommerce plugin. Both plugins allow you to target a single product for a discount or a group of products, at the same time. Both allow you to combine discounts to implement on single or a group of products.
BOGOF, which is slang for “Buy One Get One Free”, is a common discount type that online stores employ to encourage sales. Its common especially in special periods like Black Friday, or Christmas. There are different subtypes e.g. Buy One Get Next at Half Price, Buy Ten Get Next Five at 70% discount etc.
Both the WooCommerce Dynamic Pricing and Discounts and the Conditional Discounts for WooCommerce plugins have these types of discounts incorporated for use on single or a group of products. The Conditional Discounts for WooCommerce plugin goes a step further than the WooCommerce Dynamic Pricing and Discounts plugin, by allowing you to create a “free gift” group that the customer can select from at checkout. The customer can even be allowed to choose more than one item from the displayed free gift group.
Other Discount Types
This is where the real difference in features shines through. The Conditional Discounts for WooCommerce plugin has a lot more features than the WooCommerce Dynamic Pricing and Discounts plugin, in terms of integrating with other plugins to extend discounts. For example, it integrates with three types of newsletter plugins to allow the administrator to set up discounts based on newsletter subscriptions (Newsletter, MailChimp, and Sendinblue). It also integrates with AffiliateWP plugin, to allow the administrator to set up discounts based on affiliate activity by the customer.
The Conditional Discounts for WooCommerce plugin also allows you to set up discounts based on the customer’s email domain.
Beyond that, the WooCommerce Dynamic Pricing and Discounts plugin, like the Conditional Discounts for WooCommerce plugin, lets you set up discounts based on the customer’s previous activities e.g. the amount spent in total by the customer previously, or the products s/he purchased previously. Unlike the Conditional Discounts for WooCommerce plugin, the WooCommerce Dynamic Pricing and Discounts plugin does not allow the administrator to set up discounts based on the customer’s previous reviews on a single or any from a group of products.
Conclusion
The WooCommerce Dynamic Pricing and Discounts plugin and the Conditional Discounts for WooCommerce plugin are veritable options when choosing a discounts plugin for your WooCommerce store. They cover a lot of ground that some other plugins can not meet up to, but with the analysis above, it is obvious that the Conditional Discounts for WooCommerce plugin has a lot more options to provide to you than the WooCommerce Dynamic Pricing and Discounts plugin.
Given the ultimate comparison done above, we hope that we have helped you to make the right decision when you need to make a choice.